I recently had the pleasure of shooting some images and video for a new line of products for high performance sportswear brand Rockay. If you don’t know Rockay, then I suggest you get to know:

Rockay is the brainchild of Daniel Chabert an ultra runner from Copenhagen. While travelling around the world, Daniel saw first-hand the pollution and destruction harming our planet and felt compelled to be part of a movement for change. From this vision Rockay was born. Combining Daniel’s passion for sport and the environment, he decided to produce the best technical Performance Wear on this planet, but with a core aim for Rockay to help give back and protect our planet.

Basically, they’re a sportswear brand who are doing what every other sportswear brand should have been doing for years. A true challenger brand who is not only creating awesome innovative products that perform great, but they’re doing everything they can to leave as little impact as possible on the environment. Rockay are committed to making a difference to the planet through their use of 100% recycled materials such as ECONYL and Polygiene ‘stay fresh technolgy’ which reduced washing and water use.

On the shoot we captured a range of shots for their new ‘Ignite’ arm sleeves, designed to reduce exposure to the elements in conditions that fall between warm and cool, provide breathable UV protection and protect trail runners from insect bites, branches etc. The sleeves also offer extra visability in low light with the ultra reflective 3M Rockay logo.

In order to best show the reflective logo we shot with an extreme low key lighting style and fired a directional light directly at the sleeves from next to the camera.

Video shot on Canon C200.

Photography shot on Canon 5D MkIV with Sigma Art Lenses.