The Picture House brand launch

We're thrilled to announce our rebranding from Pro Studio Hire to The Picture House. Today marks a soft launch as we gradually introduce our new branding across all touchpoints. This transition ushers in a more unified and cohesive presentation of our services under a single brand name. In the past, our branding was somewhat fragmented and perplexing, operating under various names depending on the services provided. Today signifies the beginning of consolidating our offerings and presenting them under one umbrella – The Picture House, which is also home to our production company.

We have many more exciting announcements and updates to share in the coming weeks and months. In the meantime, please bear with us as we work on launching and updating our new website. We extend our gratitude to all clients who have collaborated with us under the name of Pro Studio Hire. This change is not the end of Pro Studio Hire but rather an evolution as we expand our offerings from our unique studios in the heart of Bournemouth.

Head over https://www.thepicturehouse.studio/ for more.

We're two years old!

Where has that year gone? It feels like it was only a few months ago I was buying myself (well, my company) a birthday cake and celebrating one year since incorporating J.M.Williams Productions Ltd. But here we are again, another year has passed and the company is now two years old.

In that time I’ve also got married, navigated running a company through a global pandemic and the ‘New Normal’, moved into our new studio space at The Picture House and produced lots and lots of great work for our lovely clients.

I’ve also invested a much as I could back into my business in order to offer the best possible quality of service I can while aiming to keep my costs as competitive as possible, with plans to invest more in 2022 to further push the quality of our output.

You might notice the use of I, We and Our in the previous sentences. That’s because over the last year we’ve been working closely with other highly skilled and talented freelancers ranging from designers, DOP’s, Gaffers, Art Directors and animators. I can’t take credit for everything over the last year and the people around me that I’ve chosen to work with deserve a some credit for a number of the projects we’ve worked on together. Although the core team hasn’t yet grown in the company itself (it’s still little old me running the show and I bring in freelancers on a project by project basis), 2022 is the year I intended to make the company into a WE.

However, having said that; from experience, I know the challenges of finding that right person (or persons) when growing a small team. That person will need to be a true multiskilled content creation ninja. The varied content I provide my clients, ranging from Photography (both on location and in studio), Video Production (including managing pre production and all post production), Motion Graphics and Animation and Creative concepting and Art Direction: this person will need a background that spans across a few of these disciplines.

So, if you’re interested becoming part of the team and growing the business, I’d love to hear from you

The Last Light of Autumn - DZOFilm Pictor Zoom 20-55mm T2.8

There is very little that can be deemed from reading specification sheets. Or to that point, hearing/watching other people read specification sheets. Specs are important, but the only real way to see the qualities of any equipment is getting real world, hands on experience with the kit.

This Pictor Zoom from DZOFilm is a bit of an interesting one. Breaking the mould of technically perfect, hyper accurate and (for most) unapproachably expensive cine zoom lenses available for EF mount, this 20-55mm T2.8 has an respectable RRP of £2,110.80 incl. VAT. Comparatively, this lens is cheap when you put it next to similar offerings from Canon or Carl Zeiss (between £6K -> £18K).

But that’s not to see it performs worse. It’s also not to say it performs the same, or better. In fact, it’s tricky to put into words exactly how this lens performs, apart from to say; the Pictor Zoom is clearly designed to create artful and beautiful images - not technically perfect images. This lens has some magic to it which is difficult to define.

Untitled_1.1.1.jpg

I was lucky enough to get a beautiful clear day in the New Forest in order to shoot a bit of footage with this new lens and it was a great way for this lens to show its character.

The thing I noticed first was the edges of frame and how they seem to soften and even introduce some interesting chromatics whereas the centre of the of images remains moderately sharp and under control. It almost has the feeling of a anamorphic lens in some respects.

Untitled_1.14.1.jpg
Untitled_1.18.1.jpg

I say ‘moderately sharp’ as these lenses intentionally produce an image that doesn’t feel ‘oversharp’, moving away from the obsession with sharpness and focusing on a more subtle aesthetic.

Pictor Zoom captures crisp details while expressing organic look and cinematic texture.

-DZOFilm

Creating an ‘organic’ looking lens isn’t a excuse for producing an un-sharp lens however, on the contrary, as details are rendered well and sharpness is still good across the entire 20-55mm range and even wide open at T2.8. It feels like they’ve got the balance right here.

Untitled_1.8.1.jpg

Shooting 10bit Canon Cinema Raw Light with this lens produced images with very pleasing colour rendition. Colours don’t seem too vivid and the tones feel quite neutral. However, when pointed directly at a light source, contrast and colours seemed to wash out a bit meaning I tended to want to bring back a touch of saturation in the grade.

In terms of flares, personally I love what this lens does both when shooting directly into a light source and when the light is casting across the front element. It seems to go from a pleasing warm glow casting across the frame edge into an almost anamorphic streak, before a purple glow makes it way into shot which tends to dance and flicker in the most satisfying way. Of course, lens flares are hugely subjective and the way this lens reacts to hard light may be off-putting to some.

When shooting directly a light source the flares offer a beautiful warmness with the only distracting feature being some small bright green orbs which can sometimes be seen and are more evident at certain focal lengths. This is to be expected of course though from a zoom and overall the image is very well controlled when shooting into a bright source of light.

Untitled_1.12.1.jpg
Untitled_1.25.1.jpg

Bokeh is beautiful, non-distracting and smooth thanks to the 16 blade iris. I can’t really a lot more than that, its simply stunning. What is really interesting is how the light tends to spill and bloom around backlit subjects in the most pleasing fashion, very reminiscent of some classic, well known cine primes.

Untitled_1.27.1.jpg

All of the typical things you’d expect from a professional Cine Zoom are here. Minimal focus breathing and parfocal design. I would however comment that achieving perfect parfocal calibration requires some tinkering with the included shims in order to adjust the back focus. If you’ve not done this before (like I hadn’t!) then it’s worth allowing yourself a hour or so to play and get it right. It’s not a difficult task by any stretch and everything you need is including with the lens, it just takes a good amount of tinkering, testing and adjusting. If they had perhaps built in a backfocus adjustment directly into the lens in a similar way to Fujinon with their MK lenses, that would have just been the icing on the cake.

I typically shoot with faster primes, so I’m interested to see how I get on with T2.8, but overall, I love having this lens in my arsenal. It’s the kind of lens that I can imagine using a lot to achieve the look and feel I aspire to create for my clients. Something textural, organic, interesting and beautiful. And with the versatility of the excellent 20mm to 55mm focal length and T2.8 across the entire range, it ensures this lens is an excellent option for many projects.

DJI Mini 2 - First Quick Test Flight

The new DJI Mini 2 could almost be deemed a 'toy' it is so small and light. But with the continued miniaturization of gear, more and more people are being able to get their hands on affordable, good quality equipment which will literally elevate their production levels, pun intended. When I passed my Drone CAA PfCO over two years ago now and starting flying with the Mavic 2 Zoom, I though that was the pinnacle of small, nimble and affordable drones. But this little pup is another level. For big shoots I tend to insist on a dedicated drone op/crew using a serious bit of kit like the Inspire 2 or Matrice. But, not every production requires that level of quality.

The above video is a (very) quick test of the DJI Mini 2 in the forest near me. This little thing is a lot of fun. Conditions were not fantastic, I had about 40 mins before it started raining and it was gusting about 20-25mph at around 150ft above take off altitude. But the Mini 2 managed to cope pretty well. There were a couple of times where I needed to switch it into 'Sport' mode to prevent it drifting and getting thrown around, but for the most part it did a great job in the less than ideal flying conditions.

JM Williams 1st Birthday00089 (50%).jpg
JM Williams 1st Birthday00079 (50%).jpg

Sometimes, just being able to stop and throw a drone up in the air for a few minutes to grab one or two establishers can transform a production. The big drones require so much more time, cost, crew and faffing around that often just cant be afforded. So that's where this little chap steps (flies) in, at less than 250g it falls under a lot of the stricter regulations (but still the law must still be abided, of course!). Small enough to throw it in the camera bag and barely even notice it, I'm hoping the quality and versatility of the Mini 2 will enable some more options on location.

JM Williams 1st Birthday00075.jpg

Its size and ability means it draws very little attention and can be deployed in seconds, which I love.

The footage is okay. When I say okay, I mean for its size its actually pretty impressive. But this tiny drone will definitely only be employed for fast turnaround, lower budget, when you just need a few simple drone shots on location or for a bit of fun. But that's what it's designed for. Don't expect images worth printing or blowing up any bigger than typical social sizes. And don't even bother pixel peeping, the raw files at 100% look a bit mushy and details are soft.

JM Williams 1st Birthday00067 (50%).jpg
JM Williams 1st Birthday00076 (50%).jpg
JM Williams 1st Birthday00086 (50%).jpg

I can certainly see myself upgrading soon and getting a Mavic 2 Pro again after the laws change at the start of Dec / next year.

But, to just throw it in the bag for quick run and gun jobs this thing is a hoot. Nice work DJI.

Canon EOS R5 4K 120p - Real World Test Film

Come rain or shine, there is always time to make a brew.

The goal was to test the Canon EOS R5 shooting 4K 120fps and the idea was very simple. Genna is out on a hike and she finds a spot to make a cup of tea. However, even the best made plans can go awry. We drove for about two hours and hiked for another hour to get to this spot by the lake. And when we did, the heavens opened. The rain made filming and lighting a fire an almost impossible task. However, this test did inadvertantly provide and excellent test for the weather sealing of the Canon EOS R5 coupled with the Canon RF 28-70mm f2L USM. The camera and lens operated without issue in the pouring rain. The camera got SO wet at one point my fingers were slipping off the controls, yet all functions continued without fail and even the touch screen worked covered in droplets!

Anyway, the film wasn't exactly the romantic look and feel I had imagined, but it does prove that the Canon EOS R5 really is a workhorse designed to operated in challenging and unforgiving environments.

Let me know in the comments what you think of the footage, despite it being such a dreary and miserable day!

Canon EOS R5

Canon RF 28-70mm f2L USM

Freewell Variable ND 2-6 stops.

Shot in 'High Frame Rate' mode 120p 4K.

Colour and edit in Davinci Resolve

Canon EOS R5 - Real World Test Fim - Hiking Snowon

A test of the Canon EOS R5 in a real world, uncontrolled environment.

The idea was to shoot this almost like a run-and-gun documentary style film, relying purely on the camera and lens to deliver the goods. I intentionally wanted to avoid using any other equipment on this shoot, grip or otherwise for the sole purpose of getting to know this camera and see how well it copes in this kind of environment without any aid from other gear.

It impossible to get a sense of any piece of equipment's strengths and weaknesses until you've used it in the field, so this short film was designed to throw the EOS R5 and RF 28-70mm f2L USM into the rough and challenging mountain conditions on a hike up Mt. Snowdon in North Wales.

Originally shot back in early September, but due to the amount of work recently this project kind of got pushed to the bottom of the to-do list.

No overheating issues where exhibited during filming.

Camera: Canon EOS R5

Mode: Filmed in '4K Fine' HQ Mode (8K Down sampled in-camera to 4k). 422 10bit.

Lens: Canon RF 28-70mm f2L USM

ND: Freewell 95mm Threaded Hard Stop Variable ND Filter 2 to 5 Stop & 6 to 9

No post stabilisation applied, only a colour grade in DaVinci Resolve Studio.

Naturally, as with every video on YouTube, the quality gets destroyed on upload, please keep that in mind. You can download a 10bit HEVC version by clicking the link below.

And if you’d like some of the CLOG HEVC footage straight from camera then that is also available on the links at the bottom of this blog post.

I'm currently in the process of pulling together my thoughts on this camera after using it professionally now for over 3 months, subscribe and hit the bell to be notified when that video goes live.

In the meantime, how do you think the camera did? Let me know in the comments what you think of the footage.


Further thoughts (and test) of the Canon RF 28-70mm f2 L USM

There is no doubt in my mind, Autumn is my absolute favourite season. The colours, cooler weather, moody skies and the slower pace that this time of year brings. There is simply nothing better than spending a Sunday walking in the forest, admiring the colours of the season and coming home to cook a roast dinner. Beaut.

But it’s also my favourite season for heading out with the camera. With the later sunrise and sunset times and the sun being generally a lot lower in the sky, I prefer how the light looks this time of year (when it’s not raining of course).

0F9A8963 (50%).jpg
0F9A8977 (50%).jpg



These shots were taken in the Blackwater Arboretum, New Forest, Hampshire. on the Canon EOS R5 with Canon RF 28-70mm f2 L USM, an excellent combination for traveling light. I say light, but this camera lens combo is well over 2kg. However, Canon touts this lens as a lens with prime quality, with the convenience of a standard zoom. I personally don’t quite agree, it’s a pretty bold claim - I mean, what primes are we talking about here? I would say it’s not quite as good at all focal lengths even comparing it to relatively affordable Sigma Art primes.

0F9A9031 (50%).jpg
0F9A8969 (50%).jpg


But, that’s not to say it isn’t an outstanding lens. Because it is. It’s incredible in fact and a lens I’m very glad I invested in. No, it’s not prime quality. Nothing will ever beat a prime in my opinion, however this lens does have some beautiful qualities that just get me excited about shooting with it. And it’s a zoom, which for me is a very novel thing. I rarely use a zoom as I just love the images I can get with primes and although the 28-70mm f2 might not achieve the look of a prime, it has a look that is very distinctive and artful. Canon have done a fantastic job to even make this lens a reality, let alone make this lens stand out with such a distinct and stunning image quality.

0F9A8953 (50%).jpg
0F9A9053 (50%).jpg

Back to the weight thing. No, it’s not light. But if you compared the weight of carrying around a 28mm, 35mm, 50mm and maybe an 85mm then you’d have a backpack that weighs FAR more than 2kg. And that is something I have to do fairly often and it can really slow things down and make working in the field much harder (and sometimes impossible).

I’d never buy a zoom lens if it wasn’t something special - after all I want to give my clients a look that is unique and gets them excited too. The Canon RF 28-70mm f2 L USM does exactly that.

0F9A8946 (50%).jpg
0F9A8881 (50%).jpg

So what is it about the 28-70mm f2 L USM that makes me say ‘it’s not quite prime quality’? To test this, I have taken a few photos of a horrible old paint can in my garden in the midday sun - quite possibly the worst time and subject, but lets see how this goes.

Please keep in mind these points are (mostly) subjective. They are reasons why I would still reach for a prime (specifically a Sigma Art Prime) over this lens if I had the choice, they are not reasons to decide against renting or owning this lens. They’re purely points I’ve noticed from using it for over a month now personally and on a range of commercial shoots along with some of the very basic tests I’ve carried out.

Bokeh - it just isn’t as smooth and in some situations can be slightly disruptive. This is completely subjective, this lens renders out of focus areas beautifully, but I just prefer the look compared to my Sigma Prime . The below images are from the Canon RF 28-70mm f2 zoomed in to 50mm and the Sigma Art Prime 50mm. Both captured at f2 with all settings exactly the same.

Canon RF 28-70mm f2 L USM @ F2

Canon RF 28-70mm f2 L USM @ F2

Sigma ‘Art’ 50mm f1.4 @ F2

Sigma ‘Art’ 50mm f1.4 @ F2

The first thing that you’ll notice is that the Canon RF 28-70mm (top) is slightly wider compared to the Sigma Art 50mm. I imagine this is to do with how much breathing occurs when focusing the mammoth piece of glass that the 28-70mm f2 is, the Canon is also slightly warmer (notice the grey on the paint can is warmer on the Canon). I think this is a common trait of Canon Glass, they often render images on the warmer side and are therefore great at rendering skin tones. The warmer tone of the paint can is actually more ‘visually accurate’ and represented close to what I observed by eye. But apart from that, the images are VERY similar which is quite astonishing. Well done Canon, you’ve made a zoom lens as good as a prime!! …well hang on, lets take a closer look.

Bokeh_1.jpg
Bokeh_2.jpg

Now this really is pixel peeping, but if Canon are going to claim this is a do-it-all standard zoom that offers prime quality, then we should be pixel peeping. The reason I shoot primes is for the image rendering quality after all. Plus, with the cost of this lens (around £3,000) we should be extra critical against Canon’s claims of ‘prime’ quality.

The above examples show a close up of the out of focus area on both the Sigma 50mm f1.4 and Canon RF 28-70mm f2, set to f2 and all other settings matched. I personally far prefer the out of focus area on the Sigma (bottom). The Canon seems to have some very defined circles around the bokeh balls and some strange texturing to them also whereas the Sigma seems to be much smoother. The Canon also has lots more ‘bokeh balls’, which (for lack of a better phrase) look like lots of bubbles whereas the Sigma seems to softly blend them together to create some very soft, pleasing defocused areas. In some situations, the Canon can really over accentuate these bokeh balls and it can easily look very fussy and distracting to the point where the subject can get a bit lost, like the example below.

Canon RF 28-70mm f2 L USM out of focus areas are beautifully artful, but can sometimes be a bit distracting and can take away from your subject.

Canon RF 28-70mm f2 L USM out of focus areas are beautifully artful, but can sometimes be a bit distracting and can take away from your subject.

Don’t get me wrong - it still renders out of focus areas with an incredible look and feel - it’s beautiful! But it’s something I’ve noted for future reference. If I was shooting a subject and I didn’t want all these very evident bokeh balls and I wanted the smoooooothest and buttery-est bokeh ever, I would more than likely reach for the Sigma Prime. It’s worth keeping in mind also that you (or other people/your client etc) may actually prefer the look of the Canon RF 28-70mm f2’s out of focus characteristics. It’s all just opinion anyhow.

Chromatic Aberrations - The Sigma Prime just simply outperforms it. See below. This was some very hard midday sun, so it’s an extreme example. For the most part this lens does an incredible job of controlling chromatics. However, not as well as a the Sigma 50mm prime lens.

Chromatics 1.jpg

Summary - This is an extremely unfair (and unscientific) test. But, to be honest I think for Canon’s marketing to say “The RF 28-70mm F2L USM offers the kind of image quality you’d expect from a prime lens” is a little bit unfair in itself. The marketing should say “The RF 28-70mm F2L USM is a really, really bloody amazing lens. It weighs a ton, but it looks lush. In fact, it’s SO lush that it’s almost as good as a set of prime lenses, but features the really handy convenience of a zoom lens.”

Okay, maybe that needs a bit of work. But you get the idea. I love this lens. It’s possibly one of the only standard zooms I’ll ever own, purely as I just don’t really like the look of most zooms (L series or otherwise). I love shooting with primes and that won’t change, but for jobs where I need outstanding performance but I’m unable to change lens on-the-go, the RF 28-70mm f2 will be my go-to.

The fact that Canon have managed to develop this lens at all is amazing, it is a massive feat of optical and technical engineering.. With a bright f2 across the entire zoom range, beautiful colours, sharpness and stunning all round image quality all the way from 28mm to 70mm. This is a game changing lens and one that many other of Canon competitors will be working hard to release something that will even come close.

New Work - Sontronics Podcast Pro Lifestyle Photography During Lockdown

There is no denying the absolute tragedy of most stories relating to the Coronavirus pandemic. It’s a challenging and difficult time for families, business and the economy. However, there are some stories that are positive and provide a sense of hope and joy to some. One of those is the many successes that some businesses are witnessing based on the demand for their products or services during lockdown or where people are isolating and shopping online.

Sontronics new Podcast Pro was selling like hot cakes before the pandemic, which was a testament to the quality of the product. However, since lockdown these sales have increased where people are turning to podcasting, producing videos, live streaming, video conferencing or recording radio shows from their own homes - all of which are made possible or greatly improved with a high quality microphone.

In order to achieve this shoot during lockdown, my partner Genna was happy to step in to model for this shoot, our home was used as the shoot location, lighting and camera equipment was used from the gear stored at my home studio, some props came from our own equipment and additional props and the products from Sontronics were dispatched contact-free to adhere to government guidelines.
_MW_0164 (50%).jpg
_MW_0207 (50%).jpg
_MW_0226 (50%).jpg
_MW_0433 (50%).jpg
_MW_0492 (50%).jpg

The Podcast Pro was designed with exactly these use cases in mind. It’s been designed and engineered in a way that reproduces the human voice with outstanding depth, clarity and presence. It offers incredible side rejection and an internal windshield, enabling incredible recording quality without any fuss.

_MW_0733 (50%).jpg
Frankly, The Podcast Pro is a work of art in both form and function.

Podcasting, streaming and recording from home has been on the increase in the last few years and many of the big audio brands have responded to this by creating products catered specifically to this market. But Sontronics have stepped into this market with a big point of difference. A complete and absolute focus on quality and componentry, hand built and individually tested in the UK and sporting the brands unique, beautifully considered design that sets it apart from the ‘vanilla’ look of many products on the market. Frankly, The Podcast Pro is a work of art in both form and function.

_MW_1004 (50%).jpg
_MW_0981 (50%).jpg
_MW_1064 (50%).jpg

In order for Sontronics to help further market the Podcast Pro and increase awareness in a marketplace already saturated with podcasting products, Sontronics got in touch to shoot a range of lifestyle photography of the Podcast Pro in a typical use case scenario with the aim of using the photography across social, magazine advertising and online.

In order to achieve this shoot during lockdown, my partner Genna was happy to step in to model for this shoot, our home was used as the shoot location, lighting and camera equipment was used from the gear stored at my home studio, some props came from our own equipment and additional props and the products from Sontronics were dispatched contact-free to adhere to government guidelines.

_MW_0951 (50%).jpg
_MW_1126 (50%).jpg

Client: Sontronics

Model: Genna Delahunty

Shot on the Canon 5D Mk4 using Sigma Art Lenses; 50mm f1.4 and 35mm f1.4.

Lighting: Aputure Light Storm COB C300d ii and Arri SkyPanel S30C.

Post Production: Adobe Lightroom