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James M. Williams

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Portfolio of work shot by James M. Williams

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New Work - Rockay Apparel

September 09, 2020

It’s been a while since I’ve updated the blog with any news from the front, luckily i’ve been keeping busy to the extent that I’ve not had the free time to catch up my house work (blog, YouTube, Instagram all included!).

I say ‘Luckily’ as I do feel very fortunate to be able to get back to work shooting photography and video for my clients in these challenging and uncertain times. These images and video were shot over the course of two separate days in July and August, as and when the new Rockay Apparel range became available. During the course of the shoot we did everything we could to ensure we were sticking to the government guidelines for safe working during Covid-19.

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I’ve mentioned Rockay in my previous post a few months back, but incase you missed that; Rockay are a high-performance running clothing company, well known for their blister free, sustainable and feature packed running socks which are used by elite athletes all over the world. With the success of their running socks, Rockay have taken what they’ve learnt about producing high performance, sustainable gear and applied that same focus to their new apparel range.

The new range includes T-Shirts, shorts, Tank Tops, Tights, Windbreakers for both men and women. And for Women the inclusion of a Sports Bra.

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Client Rockay

Art directed by Matt Turner.

Models Iman Jouali, Max Black, Jelka Lepever, Samuel Daweson (Source Models)

Hair & Makeup Jess Robinson

Gaffa Andy Cahill.

Shot at Pro Studio Hire.

Equipment used

Photography shot on the Canon EOS 5D MkIV with Sigma Art Primes (50mm and 85mm f1.4).

Video shot on the Canon EOS Cinema C200 in Canon Cinema Raw Light with Sigma Art Primes (50mm and 85mm f1.4).

Lighting - Elinchrom ELC Pro HD 1000 with Elinchrom Litemotiv 190cm parabolic


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Just a little blog where I write my mumblings about photography and content production.


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