There is no denying the absolute tragedy of most stories relating to the Coronavirus pandemic. It’s a challenging and difficult time for families, business and the economy. However, there are some stories that are positive and provide a sense of hope and joy to some. One of those is the many successes that some businesses are witnessing based on the demand for their products or services during lockdown or where people are isolating and shopping online.
Sontronics new Podcast Pro was selling like hot cakes before the pandemic, which was a testament to the quality of the product. However, since lockdown these sales have increased where people are turning to podcasting, producing videos, live streaming, video conferencing or recording radio shows from their own homes - all of which are made possible or greatly improved with a high quality microphone.
The Podcast Pro was designed with exactly these use cases in mind. It’s been designed and engineered in a way that reproduces the human voice with outstanding depth, clarity and presence. It offers incredible side rejection and an internal windshield, enabling incredible recording quality without any fuss.
Podcasting, streaming and recording from home has been on the increase in the last few years and many of the big audio brands have responded to this by creating products catered specifically to this market. But Sontronics have stepped into this market with a big point of difference. A complete and absolute focus on quality and componentry, hand built and individually tested in the UK and sporting the brands unique, beautifully considered design that sets it apart from the ‘vanilla’ look of many products on the market. Frankly, The Podcast Pro is a work of art in both form and function.
In order for Sontronics to help further market the Podcast Pro and increase awareness in a marketplace already saturated with podcasting products, Sontronics got in touch to shoot a range of lifestyle photography of the Podcast Pro in a typical use case scenario with the aim of using the photography across social, magazine advertising and online.
In order to achieve this shoot during lockdown, my partner Genna was happy to step in to model for this shoot, our home was used as the shoot location, lighting and camera equipment was used from the gear stored at my home studio, some props came from our own equipment and additional props and the products from Sontronics were dispatched contact-free to adhere to government guidelines.
Client: Sontronics
Model: Genna Delahunty
Shot on the Canon 5D Mk4 using Sigma Art Lenses; 50mm f1.4 and 35mm f1.4.
Lighting: Aputure Light Storm COB C300d ii and Arri SkyPanel S30C.
Post Production: Adobe Lightroom